Saint Laurent drops capsule exclusives on Net-A-Porter, Mr Porter
today May 15, 2019
Exclusive capsule collections have become a major focus for retailers (both online and offline) and while the large number of them may mean that individual collections are less newsworthy, the latest collaboration from Kering’s Saint Laurent is interesting.
That's because the company is working with both YNAP’s Net-A-Porter and Mr Porter and has this week launched a number of key pieces across the two webstores.
It's unusual for a designer label to launch capsules across two sites in this way, but it certainly underlines the importance of exclusive in a global luxury market in which the same product is increasingly available worldwide.
It also shows how Saint Laurent is presenting a more unified image for its women's and men's product under designer Anthony Vaccarello.
And this launch is far from just a few pieces, with the womenswear collection comprising 29 items, while there are 14 menswear pieces. That's quite a product commitment from a label that is already producing multiple womenswear and menswear collections annually.
Making the most of the rock music vibe surrounding the label, and its heritage use of music notes, these notes are a feature of the capsules. The clothing, shoes and bags are also influenced by a number of decades starting with the 1960s and going through to the 1990s with summer looks that mix “timeless icons, boyish silhouettes and feminine confidence.”
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