Dec 14, 2021
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Safilo uses new 3D tech to customise Smith eyewear

Dec 14, 2021

Eyewear giant Safilo has unveiled a new tech move with the launch of first-to-market custom-crafted 3D printed snow goggles “built to the unique details of the face”.


Its new patent-pending Imprint 3D Technology, developed and launched through its proprietary brand Smith, allows its “to address the vast range of face shapes and features while eliminating the one-size fits all approach to sports gear”, it said. 

The initial launch comes via the snow goggle that’s claimed to deliver “increased all-day comfort, elimination of light leak due to improper fit, removal of pressure points or hot spots, and an expanded field of view”.

To do this, it uses the brand’s custom app, then users scan their face to capture their unique details and contours, allowing an individualised frame to be automatically generated, 3D printed (using HP’s industrial Multi Jet Fusion platform) and hand-assembled into the I/O MAG goggle in Smith’s US-based production facility. 

Group CEO Angelo Trocchia said: “Safilo’s 360° digital transformation continues. Within the last year, we have introduced multiple innovations in both the B2B and D2C areas. Today we are very satisfied to be the first on the market to have studied a concrete application of new technologies, with an innovative final product delivered to market that continues to evolve the sports experiences of our customers. The use of cutting-edge technologies is part of Safilo’s DNA and represents a key step in our growth objectives.” 

The goggles are currently available only in North America through www.smithoptics.com.

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