Safilo ends collaboration with Céline and renews with Dior

By

Dominique Muret

Translated by
Nicola Mira

Published
Dec 12, 2016

Safilo is eyeing a few changes for its brand portfolio. The Italian eyewear group owned by Dutch investment fund Hal has announced that its licence contract with French fashion label Céline, belonging to the LVMH group, will end on 31st December 2017.

 
"Céline Eyewear became part of Safilo's portfolio in 2012, and currently accounts for nearly 3% of its worldwide sales, chiefly in Europe and North America," stated the company, without offering any other explanation.
 
At the same time, Safilo announced the continuation of its partnership with another of the LVMH group's fashion labels. The licence agreement for the design, production and distribution of the Dior and Dior Homme eyeglasses and sunglasses has been extended until 31st December 2017.

Besides Safilo's own brands, the Italian manufacturer's portfolio includes licences for major fashion labels such as Fendi, Givenchy, Jimmy Choo, Marc Jacobs, Moschino and Max Mara.