Sabina Savage opens pop-up in Fortnum & Mason

By

Nigel TAYLOR

Published
Feb 15, 2022

Fashion accessories brand Sabina Savage has opened a pop-up shop in high-end department store Fortnum & Mason on London’s Piccadilly.

The pop-up houses the brand’s new Spring/Summer 2022 collection, which includes scarves and womenswear, alongside a selection of its signature pieces. The temporary store is open until 3 April.

Sabina Savage is well-known for its "elaborate, heritage-inspired prints" on luxury fabrics. The brands two collections each "offer a different tale from the last”.

“Fantastical stories are woven through each hand-illustrated collection, meandering across continents and delving headfirst into the depths of history”, it said. 

“Each detail within a design holds a key to the tale, and every design is a treasure trove of references. The animals in each illustration will gladly narrate to you their story. You may just find a happier ending for all the protagonists. Our collections are all produced between Italy and the UK”. 

Pop-ups are particularly popular during Fashion Month as the number of shopping-focused visitors in the key fashion capitals increases. And even with the aftermath of the pandemic still causing problems as far as central London retail is concerned, the area is getting its vibe back.

Footfall is on the rise and this month represents a key opportunity from brands to connect physically with consumers in ways not possible in the past two years.