×
1 988
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
THE KOOPLES
Regional Manager London
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Digital Marketing And e Commerce Manager
Permanent · LONDON
ESTÉE LAUDER
Estee Lauder - Consumer Campaign Email Marketing Executive
Permanent · London
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
NEW BALANCE
Marketing Director, Emea
Permanent · Warrington
EASTPAK
Credit Controller - French Speaking - Eastpak
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
CONFIDENTIAL
Regional Manager London
Permanent · LONDON
ESTÉE LAUDER
la Mer - Business Manager - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
VF INTERNATIONAL
dc Inventory Control Supervisor
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Enniskillen - 10 Hours - Part Time, Permanent
Permanent · Enniskillen
SHISEIDO
Account Manager Bareminerals - House of Fraser, Cheltenham
Permanent · Cheltenham
ESTÉE LAUDER
Clinique - Consultant - Browns, Beverley - 12 Hours - Part-Time, Permanent
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots, Metro Gateshead - 16 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Clinique - Consultant - Boots, Derby - 10 Hours - Part-Time - Permanent
Permanent · Derby
ALTRA
Sales Representative
Permanent · LONDON
Advertisements
Translated by
Isabelle Crossley
Published
Oct 3, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rouje opens first boutique and restaurant

Translated by
Isabelle Crossley
Published
Oct 3, 2019

Rouje, which was founded in 2016, launched its first flagship store at the end of September in Paris’ Montorgueil neighbourhood and simultaneously launched a restaurant in the adjoining space. As reported by FashionNetwork.com a few months ago, the womenswear brand has found its home at 11 bis on Rue Bachaumont. Influencer Jeanne Damas, who founded Rouje and headed the project, chose to make her foray into the restaurant business at the same time as she opened her first brick-and-mortar store for her clothing brand.



Rouje’s maiden flagship store on Rue Bachaumont, Paris Rouje - Crédit photo : Rouje.


After first launching online, Rouje began opening pop-up shops in Los Angeles and Tokyo among other cities and also opened its first permanent shop-in-shop inside Paris’ Galeries Lafayette Champs-Elysées in spring. Now the mid-range womenswear brand has a home in Paris’ Montorgueil quarter with a 200 square metre space spread across the boutique and the restaurant.

The boutique houses Rouje’s accessories line; beauty line, which was launched last year, and clothing line, which was co-founded by Jeanne Damas and Jérôme Basselier, who also heads Swildens. The bright and modern space also features a cozy and feminine fitting area and was designed by Bonpoint and Merci co-founder Marie-France Cohen and her firm Studio Démodé.


The interior of Rouje’s boutique on 11 bis Rue Bachaumont - Crédit photo : Rouje


Damas’ dual launch also confirms the new affinity between fashion brands and restaurants, also seen recently with clothing brands Maison Kitsuné and Jacquemus. As the daughter of a restauranteur, Damas has teamed up with chef Alexandre Arnal for her first culinary project. The restaurant offers a brasserie-style menu which echoes the Parisian sensibilities of her fashion brand. 

Copyright © 2021 FashionNetwork.com All rights reserved.