Rolling Stones launch Umbro collab for Euros
The Rolling Stones have launched a Euro 2020 championships-linked fashion and lifestyle collection with British sportswear brand Umbro.
The evergreen group has launched the range of unisex England, Scotland and Wales football shirts with Umbro featuring a band member’s name on the back -- Jagger, Richards, Watts and Wood. An England polo shirt and zip up jacket complete the range.
It’s a celebration of the tournament that began on Friday and has gone on sale under the name RS no.9 Carnaby label. Initially sold at the band's flagship store at 9 Carnaby Street, London, it goes on sale digitally this week and via Umbro’s website from 18 June.
David Boyne, managing director of music and fashion product merchandiser Bravado, said: “This collaboration is an exciting opportunity to combine with the RS No.9 Carnaby aesthetic in celebration of a great summer of sport”.
Michael Scholz, general manager of Umbro in the UK, added: “To say we are excited about working with arguably the biggest British band on the planet would be an understatement. Football and culture run through our veins. The opportunity to celebrate both with The Rolling Stones this summer is very special”.
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