Rituals Cosmetics to make Milton Keynes debut at centre:mk

By

Nigel TAYLOR

Published
Sep 8, 2021

Retail destination centre:mk Milton Keynes is to add its fourth new beauty-related brand to its retail roster this year. Rituals Cosmetics is to open a new store this year, marking its debut in the region.

Located on Silbury Arcade, the 2,571 sq ft store will offer the brand’s full range of "luxurious yet affordable” home, bath and body products. The store will also feature the brand’s signature fragrances. Products range from scented candles and aromatherapy diffusers, to perfumes and massage oils.

Rituals, which was founded in 2000 by Raymond Cloosterman, opened its first store in Amsterdam and has since expanded worldwide to 27 countries with around 800 stores. 

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Having opened the first store in the UK in Covent Garden in 2016, Rituals now has 36 stores across the country.
 
Penny Grivea, managing director for UK & Ireland at Rituals, said: “We have grown rapidly in the UK… and we are always looking for the right opportunities to support our growth, especially in key locations outside of London". 

centre:mk has been expanding its beauty and wellbeing retail offer, with Rituals joining an H Beauty flagship, plus units for Laser Clinics UK and Thérapie Clinic at the centre.

Kevin Duffy, centre:mk’s Centre director, said: “Personal wellbeing and beauty are key areas, so Rituals is a great addition that, along with other recent openings... creates an offer unrivalled anywhere in the region”.