Rise of Human invites its community to customize its signature sneaker
Apr 8, 2020
Independent sneaker label Rise of Human aims to counter the isolation of social distancing measures in place in many places around the world with an appeal to the creativity of its community. The French company's social media followers have been invited to create their own version of Rise of Human's iconic D.N.A. Runner. The winning design, which will be produced in a limited edition, is to go on sale in late 2020.
Since the beginning of quarantining orders decreed by public authorities in France and around the world, many brands have launched competitions to divert and entertain their communities, who have been compelled to stay home. The goal of these initiatives is to help people spend their time creatively and to come together with other fashion enthusiasts when sharing their creations online.
Rise of Human has also rallied to the cause with an appetizing challenge both for its customers and sneaker addicts in general, who have now been given carte blanche to design their take on the brand's most sought-after model, the D.N.A. Runner. Aspiring designers should note that the winning creation will be produced in a limited edition and sold online.
The overall winner of the competition will be given the opportunity to co-develop their design with Rise of human's creative studio. The sneaker will then be produced in a limited edition that will go on sale in the brand's online store before the end of 2020.
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