Oct 4, 2019
Rihanna's Savage X Fenty supports breast cancer survivors
Oct 4, 2019
Rihanna's lingerie brand Savage X Fenty is joining the fight against breast cancer this October.
The label has unveiled a new ‘Savage X Thrivers Xtra VIP Box' containing a pink scalloped lace bralette and Brazilian knicker set, a pair of ribbed knit pants, and some handy black-and-pink dominoes. The purchase of each kit will see a minimum donation of $3.75 made to the Clara Lionel Foundation (CLF), a non-profit founded by Rihanna, to help fund research and support for breast cancer survivors.
Savage X Fenty is also raising awareness by spotlighting a group of four women living with breast cancer, dubbed the "thrivers." The social campaign sees them share their own personal stories of strength and resilience in relation to the disease.
"I want to raise awareness for under-served breast cancer communities and the Savage X Thrivers represent young women of all walks of life living and thriving with cancer," Rihanna told British Vogue.
This is not the first time Rihanna has used her brands to support important causes -- her ‘Fenty Beauty by Rihanna' label has also contributed to the Clara Lionel Foundation in the past. Last year, the brand launched a special ‘Diamond Ballout' version of its ‘Killawatt Highlighter,' which saw 100% of the proceeds directed towards helping to fund health, education, and emergency response programs throughout the world.
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