Rihanna launches inclusive, multitasking Fenty Skin line
Jul 30, 2020
Three initial products from the singer's gender-neutral skincare line debut this week.
Fenty Beauty debuted in 2017 with an unprecedented 40 foundation shades across the skin spectrum with varying undertones -- forcing other brands to step up and cater to more diverse skin tones, in what is now called "the Fenty effect."
Now Rihanna wants to revolutionize skincare too.
"I'm a woman of color and I have a lot of sensitivity in a lot of areas of my face," the Barbadian-American singer, actress and business mogul, said on Instagram. "I wanted a product that just worked."
The vegan, gluten-free skincare line debuting Friday comes in millennial-friendly pastel packaging, some of which is refillable. And RiRi says it's gender-neutral: "Whoever told you skincare has a gender, LIED to you!" she told a fan on Instagram.
The three products -- dubbed the Fenty Skin Start'rs -- are intended to be used together as an approachable skincare routine.
The Total Cleans'r Remove-It-All Cleanser ($25) contains brightening Barbados cherry, ginkgo biloba for oil control, and antioxidant-rich green tea and fig.
Fat Water Pore-Refining Toner Serum ($28) is a hybrid serum-toner with a watery texture. Ingredients include Barbados cherry again, along with hydrating cactus flower, niacinamide to help minimize dark spots and even skin tone, oil-reducing and pore-refining Australian lemon myrtle and witch hazel water.
Lastly, the pink-tinted Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35) promises to be undetectable once on, with no white cast on darker skins. It contains antioxidant Kalahari melon, niacinamide and hydrating baobab -- and no oxybenzone and octinoxate, two common sunscreen ingredients harmful to coral reefs.
In a sunny promo clip released last week, Rihanna and a number of diverse models are joined at a pool by rappers A$AP Rocky and Lil Nas X.
The singer also hosted a live virtual Fenty Skin Launch Party on Wednesday July 29, at 10pm EST.
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