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Published
Sep 26, 2022
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Richard Whitehead becomes Seiko Prospex UK ambassador

Published
Sep 26, 2022

Watch brand Seiko has appointed Paralympic gold medallist, charity and community champion Richard Whitehead as its new Seiko Prospex UK brand ambassador.


Richard Whitehead


The brand’s Prospex philosophy of 'Keep Going Forward’ is one Whitehead has always lived with via “the determination and attitude he brings to all aspects of sport and life”, Seiko said. 

He has set world records for athletes with a double amputation in both full and half marathon categories. Ineligible to compete in a Paralympic Marathon on home soil in London’s 2012 Olympics, he retrained and took home a gold medal and a new world record in the T42 200m category. In 2013, he completed 40 marathons in 40 days for Sarcoma UK and Scope, becoming the first UK athlete to run the length of the country.

In 2021, he launched his own venture: The Richard Whitehead Foundation, which aims to inspire and tackle the barriers faced by people with disabilities in accessing sport and being engaged in their community.

Whitehead said: “My parents encouraged me to live a life without limits, to participate in sports. Now as an athlete on the world stage, motivational speaker and Dad, I am delighted to be able pay that message forwards, to inspire others in overcoming life’s toughest challenges, as the new brand ambassador for Seiko Prospex.”

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