Revolve launches new global sustainability initiative

By

Robin Driver

Published
Apr 20, 2021

California-based fashion e-commerce platform Revolve Group, Inc. revealed on Monday that it has launched Revolve for the World, a global initiative seeking to promote sustainability. The company also announced the release of its first fully sustainable owned brand division – Tularosa Green – and the opening of a new sustainable section on its website.

 
According to the platform, Revolve for the World will collaborate with a range of organizations in order to raise awareness about sustainability issues. As part of these efforts, Revolve is supporting reforestation-focused non-profit One Tree Planted for Earth Day, which takes place on Thursday, April 22, 2021.
 
Over the course of Earth Day week, Revolve will be posting content about sustainability on its website and spotlighting its sustainable brands. In addition, for every photo posted by Revolve fans with the hashtag #revolvefortheworld, the platform will plant one species-specific tree in a national park.

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On Monday, Revolve also announced the launch of Tularosa Green, a sustainable division of its existing private-label brand, Tularosa. The new division offers earth-toned basics manufactured from 100% organic cotton with technology that uses 40% less water. Tularosa Green products are also packaged with pre-consumer recycled materials.
 
Revolve said that it aims to roll out more sustainable production processes throughout its owned brands.
 
Alongside these efforts focused on its own private labels, Revolve has unveiled its sustainable shop, a dedicated section of its website where shoppers can find more than 800 products made my environmentally conscious brands. Pieces are organized through a range of different sustainability badges, including recycled, plant based, organic, upcycled and low impact.
 
The sustainable shop will feature exclusive Revolve styles from brands such as Miaou, Danzy, Cleobella, and Rococo Sand. The pieces on offer will be made via a range of different sustainable practices, including using deadstock, reimagining vintage pieces, and making clothes to order so as to reduce waste.
 
The initiatives announced on Monday are part of Revolve’s wider commitment to sustainability, which also includes efforts to reduce the platform’s carbon footprint, by offsetting emissions from marketing trips and events, for example.
 
“We’ve revolved around the world and felt that it was the perfect time to introduce an ongoing initiative that really provides our customers with another layer of inspiration through action,” said Revolve chief brand officer Raissa Gerona in a release. “We want to make sure that when we do trips and events moving forward that we are significantly more thoughtful about our impact while continuing to raise the bar in our marketing playbook.”
 
Revolve’s net sales totaled $580.6 million in 2020, down 3% from $601.0 million in 2019. Annual net income was $56.8 million, up 59% year over year from $35.7 million.