×
1 598
Fashion Jobs
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Location - 15Hours / 3 Days - Part-Time, Permanent
Permanent · Exeter
ESTÉE LAUDER
Clinique - Consultant - Sutton Coldfield, Beatties - 15 Hours - Part-Time, Permanent
Permanent · The Royal Town of Sutton Coldfield
ESTÉE LAUDER
Clinique - Consultant - Leicester, Boots - Fosse Park - 15 Hours - Part-Time, Permanent
Permanent · Leicester
YVES SAINT LAURENT UK LIMITED
Saint Laurent HR Manager UK, Ireland & Netherlands
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hof Bluewater (35 Hours)
Permanent · Dartford
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols, Edinburgh
Permanent · Edinburgh
ESTÉE LAUDER
Origins - Online Trading Manager - Brand Site
Permanent · London
Advertisements
Published
May 26, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Revolve experiments with expanded sizing

Published
May 26, 2021

18 years after its launch, online fashion retailer Revolve has made its first incursion into expanded sizing via Selkie, the first brand on the platform to offer plus sizes.


Selkie now offers its pieces up to a size 2X on Revolve - Facebook: @selkiecollection

 
Founded in 2018, Selkie has always offered its playful pastel styles in sizes XXS-5X, an inclusive approach to sizing aligned with the brand’s overall ethos of body positivity. However, when the brand first began selling on Revolve, the e-commerce platform only stocked up to a large.
 
“At the time, they weren’t buying extra-large, and I asked them to try it,” Selkie founder Kimberley Gordon told Glossy. “If you want to get them to do something, like add plus sizing, you have to prove your brand. And I knew that would mean that the brand would have to get really trendy, because that’s kind of their business model.”

The brand did ultimately become a hit, with its top-selling Puff Dress proving to be a favorite with influencers of all shapes and sizes thanks to its whimsical design and flattering cut.
 
In the wake of this success, Selkie has now become the first label on Revolve to offer its pieces in sizes up to a 2X. According to Gordon, the brand has plans to expand this “upper sizing” offering to 5X for select pieces and will also be introducing new styles.
 
Revolve itself seems to be using the experience as something of a test run before committing to a broader roll-out of expanded sizing.
 
“When we see opportunities with great business partners, we always try to find ways to work together,” Revolve chief merchandising officer Lauren Yerkes explained to Glossy, adding that the platform will “test out this offering with Selkie, see how the customer responds and go from there.”
 
In line with a wider shift towards inclusivity in the fashion sector, expanded sizing has become an important industry movement in recent years. According to a recent report from Allied Market Research, the plus-size clothing market was worth $481 billion in 2019, a figure that is projected to grow to $697 billion by 2027.
 
Many major brands and retailers have been quick to pick up on the trend, with the likes of American Eagle Outfitters, Anthropologie, Reformation and Lululemon all having launched expanded sizing in some capacity in the last couple of years.
 
Revolve’s annual sales totaled $580.6 million in 2020, while its earnings were $56.8 million.

Copyright © 2021 FashionNetwork.com All rights reserved.