×
6 360
Fashion Jobs
NEXT
Van Driver - Sheffield Home
Permanent · SHEFFIELD
NEXT
Van Driver - Sheffield Home
Permanent · SHEFFIELD
HENKEL ADHESIVE TECHNOLOGIES
Key Account Manager Grocery
Permanent · HEMEL HEMPSTEAD
HENKEL CONSUMER BRANDS
Sales Representative - Yorkshire
Permanent · HEMEL HEMPSTEAD
HENKEL ADHESIVE TECHNOLOGIES
Supply & Stock Specialist
Permanent · HEMEL HEMPSTEAD
HENKEL ADHESIVE TECHNOLOGIES
Warehouse Administrator
Permanent · BIRMINGHAM
HENKEL ADHESIVE TECHNOLOGIES
Logistics Coordinator (Delivery Enablement)
Permanent · HEMEL HEMPSTEAD
BURBERRY
Bsp Operations Coordinator
Permanent · LEEDS
ESTÉE LAUDER
Jo Malone - CRM Coordinator
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis -7.5 Hours
Permanent · Oxford
FRASERS GROUP
Ecommerce Delivery Manager
Permanent · SHIREBROOK
HARVEY NICHOLS
Security Officer
Permanent · BRISTOL
SHISEIDO
Nars Account Manager - Sephora Stratford Westfield (37.5)
Permanent · London
SHISEIDO
Designer Fragrances Account Manager - John Lewis Oxford Street (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - John Lewis Leicester (37.5 Hours)
Permanent · Leicester
NEXT
Sales Manager - Leicester Thurmaston
Permanent · THURMASTON
NEXT
Sales Manager - Shoreham by SEA
Permanent · SHOREHAM-BY-SEA
ADIDAS
Account Operations Senior Specialist
Permanent · MANCHESTER
PRIMARK
Performance Marketing Manager
Permanent · READING
UNDER ARMOUR
Stock Teammate, PT (32 Hours) - Bicester
Permanent · BICESTER
SCHUH
Communications & Engagement Administrator
Permanent · LIVINGSTON
FARFETCH
Director of Audit & Internal Controls
Permanent · LONDON
Ads
Published
Feb 14, 2023
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Revolution Beauty launches at Walmart in US

Published
Feb 14, 2023

Revolution Beauty continues to expand its business with key customers, despite its recent problems, and has just taken a big step in a deal with US giant Walmart.


Revolution Beauty


Its products are now available via one of the world’s biggest retail names, which becomes the fourth major retailer to add the brand’s growing cosmetic assortment within the past three years. This marks a significant increase in the brand’s accessibility and availability within the key US market.

The UK-based affordable beauty company said it’s “one of the world’s biggest players in the fast beauty space” via its eight brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare, XX Revolution and, exclusive to Walmart in the US and Superdrug in the UK, Relove by Revolution.

So what’s the Walmart deal all about? The company is now available in over 2,500 Walmart locations throughout America with products priced at $5 and under. The Relove by Revolution assortment includes a variety of offerings, from a full eyebrow and foundation collection to “trend-driven innovations, such as Freckle Pens, Brushes, and Water Activated Liners". It’s also carrying items such as the Reloaded Eyeshadow Palettes, Loose Baking Powders, and Blur Sticks.

It’s good news for the company that sees the US as a key market. Earlier this year it named a new President of its US operations, promoting Sara Staniford to the role.

She’s worked for big-name brands including L’Oréal, NYX Cosmetics and Bobbi Brown, and was previously Revolution’s Group Retail Director London where she launched five new categories within the Revolution Beauty product portfolio. Her new task is to expand on these initiatives in the US.

The US initiatives show the company continuing to move on from the independent investigation into its accounts that found several issues and led to chief executive Adam Minto stepping down late last year.

Copyright © 2023 FashionNetwork.com All rights reserved.