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Published
Jun 29, 2021
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Revolution Beauty announces IPO intention

Published
Jun 29, 2021

Revolution Beauty Group is ready to float on the London Stock Exchange’s junior AIM platform. Although an exact date has yet to be set, the proposed IPO will take place in July and could value the beauty brand at close to £500 million.


Revolution Beauty


The multi-channel beauty retailer said the listing arrives on the back of “exceptional growth”, with a revenue CAGR of over 99% from its inception in 2013 to fiscal year 2019. The company, which recorded sales of £157.6 million in the 14 months to February 28, said the fresh funding will help it invest more in tech, staff and marketing.

The firm also said it has entered into a cornerstone investment agreement with Jupiter Asset Management which has, subject to certain conditions, agreed to subscribe for £90 million of the placing.

Launched in 2014 by Adam Minto and Tom Allsworth, the group’s goods are marketed on social media by beauty influencers. Its products are mostly made in Kent, as well as in factories in Italy, Germany and Asia.

CEO Minto said: Today, we are present in more than 11,000 doors in retailers across five continents and have a rapidly growing online customer base. We have built a trusted and authentic brand, employing more than 220 people and established a track record of consistent delivery for our customers”.

He added: “Our differentiated business model brings together both online and retail revenues, while our manufacturing and consumer feedback strategy enables us to bring new products to market quickly. 

“This means that Revolution Beauty can quickly respond to the mega-trends driving the global mass beauty industry. All of this, together with our broad geographic presence and extensive product ranges, means Revolution Beauty is well-positioned to take advantage of the significant opportunities for expansion in a compelling growth market”.

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