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Published
May 6, 2022
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Revolution Beauty success gathers pace on omnichannel strength

Published
May 6, 2022

Multi-brand beauty retailer Revolution Beauty Group said Friday that it delivered a “strong” full-year performance, in line with expectations, “driven by the strength of our omnichannel route to market”.


Revolution Beauty


In the UK-based firm’s update for its fiscal year 2022 (ended 28 February), Revolution saw adjusted EBITDA jump 73% to £22 million.
 
Sales rocketed 42% to £194 million, boosted by record sales in Q4, underpinned by global expansions in Boots and Walgreens. Continued positive momentum also saw sales rise 44% year-on-year in the second half.

Digital sales generated around 29% of revenues with 71% coming from retail stores.
 
Sales growth in the UK was even stronger, up around 85% year-on-year, supported by post-pandemic footfall recovery among its retail partners and a successful roll out of ‘Makeup Revolution’ in Boots.
 
Revolution also said the US is now its biggest single market, in terms of store sales, at around 20%, and the country delivered revenue growth of around 27% for the full year. It also noted this growth was achieved against a strong FY21 comparison, when Makeup Revolution was rolled out in Target stores for the first time.
 
Meanwhile, Rest of the World sales bounced back in FY22, up around 79% and ROW now represents 35% of its global business.
 
Of course, it stressed that these impressive gains were achieved “against a background of inflationary pressures last year, including freight and pandemic related volatility”.
 
CEO Adam Minto said: “We saw strong broad-based sales growth across categories and geographies. The success of our ‘In Real Life’ make-up range, our co-created Sali Hughes skincare range, plus our successful launch this week into 2,800 Walgreen Stores across the US, all demonstrate continued strong momentum into the first quarter of the year and give us real confidence as we move forward.
 
“Looking ahead, Revolution remains confident as it pursues its strategy and continues its growth trajectory.” 
 

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