×
3 541
Fashion Jobs
VF INTERNATIONAL
Compliance &Amp; Audit Controller
Permanent · CALVERTON
COTY
UK & Ireland Cfo, Consumer Beauty & Luxury
Permanent · London
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · SELBY
SELFRIDGES
Senior Tech Business Analyst - Source And Supply
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Canada Goose (Womenswear)
Permanent · LONDON
NEXT
Sales Coordinator - Toftshaw Lane Staff Shop
Permanent · BRADFORD
NEXT
Home Design Consultant - Norfolk Longwater
Permanent · NORWICH
NEXT
Delivery Manager - Basildon
Permanent · BASILDON
NEXT
Sales Manager - Scarborough Home
Permanent · SCARBOROUGH
NEXT
Sales Coordinator - Cheltenham Gallagher
Permanent · CHELTENHAM
NEXT
Delivery Coordinator - Bentley Bridge - Wolverhampton
Permanent · WOLVERHAMPTON
NEXT
Sales Coordinator - Leeds Thorpe Park
Permanent · LEEDS
NEXT
Sales Coordinator - Redditch
Permanent · REDDITCH
NEXT
Sales Manager - Bristol Imperial Park
Permanent · BRISTOL
HUGO BOSS UK LTD.
IT Business Consultant - Northern Hub
Permanent ·
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · STOKE-ON-TRENT
ALL SAINTS
Senior CRM Executive
Permanent · London
COTY
Pan eu Senior Key Account Manager
Permanent · London
FLANNELS
Events & Marketing Manager- Flannels
Permanent · LIVERPOOL
FRASERS GROUP
Senior Marketing Executive - Everlast Gyms
Permanent · SHIREBROOK
FLANNELS
Loss Prevention Supervisor - Flannels
Permanent · RUSHDEN
Ads
Published
Jan 18, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Revlon unveils new brand structure

Published
Jan 18, 2017

Revlon has announced an upheaval to its brand structure, opting for a new organization structure to welcome greater long-term growth. This future growth comes hand-in-hand with the recent acquisition of mega beauty brand Elizabeth Arden.


Revlon



Fabian Garcia, President, and CEO of Revlon said, regarding the new structure, “This new brand-centric structure enables us to leverage the strength of our iconic brands, better focus on and serve beauty consumers, and quickly adapt to their changing behaviors and preferences. Aligned with our strategy, the new brand-centric structure better positions us to grow and win across categories, channels and geographies by delivering consistent, seamless and exceptional brand experiences, wherever and however our consumers shop for beauty."

The new structure will be centered around creating and optimizing four global brand teams to focus on upping brand equity – Elizabeth Arden, Fragrances, Portfolio Brands, and Revlon. In each of these brand teams, 
the Finance, HR, Supply Chain, Research & Development, Legal, and Communications departments will be reorganizing internally to support the brand restructuring.

On the regional level, a new customer-facing structure will be another priority of the structure upheaval, concentrating on optimizing global sales and brand presence in North America, Europe, the Middle East & Africa, Latin America, and the Pacific.

This new plan will help Revlon Inc. on its plan to reach $5 billion in sales within the next five years. Achieving this goal would help Revlon become one of the top 10 global beauty brand, up from its current number 22 spot.

Revlon boasts a broad portfolio of cosmetics, skincare, fragrance, hair color, beauty tools, men’s products, and deodorant companies, with a footprint in over 150 countries. The beauty giant's portfolio includes brands like Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture, Curve, John Varvatos and Christina Aguilera. Revlon acquired Elizabeth Arden in September, purchasing all outstanding shares at an enterprise value of $870 million. The companies merged, now operating under one stock ticker name.

Copyright © 2023 FashionNetwork.com All rights reserved.