Revenue for event sales website Showroomprivé stable in Q3

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
Oct 25, 2018

The French fashion event sales and inventory clearance website Showroomprivé has reported a revenue of €136.7 million in the third quarter of the current financial year, equivalent to a 1.8% growth in like-for-like terms compared to the same period last year. The group has now started its “decisive” last quarter, expected to generate a third of its annual revenue, supported by a new TV advertising campaign in France, Italy, Spain, Portugal and Poland.

“The third quarter was satisfactory because, within a market context described as flat for the industry, our web business posted a 3% growth. This consolidation underlines the positive progress of our ‘Performance 2018-2020’ plan implemented at the start of the year. (...) Two highlights are worth mentioning: the strong performance of our beauty category, making ShowroomPrivé the industry leader, with a market share of over 5%, and the resilience of our web sales, which grew 3%.”

From the start of the year, the website has been active in three areas as part of the ‘Performance 2018-2020’ plan. In June, it launched SRP Media, a media planning agency targeting the connected women audience, allowing brands to tap ShowroomPrivé’s huge customer data base for their advertising strategies. ShowroomPrivé also boosted its omni-channel partnership with French mass market retailer Carrefour, via cross-linked campaigns and 600 click-and-collect points. ShowroomPrivé stated that, in the summer, it made “tangible progress” on internalising its logistics flows, and it also strengthened its drop-shipping services and deployed a new, automated warehouse.  

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In the first half of the 2018 financial year, closed on June 30, Showroomprivé posted a 3% sales increase, notably thanks to an 8.1% rise in the second quarter. In 2017, ShowroomPrivé generated a revenue of €655 million, equivalent to a 21.4% increase, though EBITDA shrunk by 53.8%, reaching €13.1 million, only 2% of revenue.