Responsible streetwear re-commerce set to launch
It’s called Responsible and claims to be the world’s first fully embedded ‘re-commerce’ fashion platform, bringing a “turn-key circularity solution helping streetwear brands drive customer loyalty”.
Launching from 29 November, UK-based Responsible operates both via it’s dedicated signature re-commerce store and as a plug-in app that is integrated directly into partner brand’s digital stores.
From the end of the month, Responsible will be available on launch partner Raeburn’s website “with a slate of leading streetwear partners also to be announced in the coming months”
And it’s being introduced physically at the new Raeburn store in London’s Carnaby retail area on the launch date.
The platform provides a “clear, financial incentive that rewards customers for keeping their products in rotation” while also “taking on the cost and risk of used streetwear garments, co-investing alongside its brands”.
How does it work? Customers opt into Responsible’s ‘Buy-Back’ programme when purchasing an item and return it when finished in exchange for store credit.
Unlike other providers, it says it doesn’t operate as a consignment model. Instead, the company shoulders the risk, “allowing brands to focus on improving loyalty and sales in their full-price business”, it says.
Its “unique” plug-in integrates directly into the brand’s website "removing the hassle, risk and expense of resale for brands, regardless of size or turnover”.
It claims the new Shopify plug-in is fast and easy to install and partners “can be assured all technology is secure and stable with a dedicated team available to work alongside their digital/e-com teams”.
Meanwhile, all products returned to Responsible go through a deep cleaning process using ozone and UV light technology. Where a repair is required, the team use brand-approved repair processes. Anything unfit for resale is held back to be properly recycled or upcycled with nothing going to landfill.
“The result is a truly elevated second use shopping experience and a reimagining for perceptions of the second use sector. Product looks and feels new, honouring premium streetwear’s true lifecycle”, the company said.
Founder and CEO, Mark Dowds added: “Of the billions of items of clothing produced each year, only 5%-7% of clothes are sold for a second time. Responsible’s reimagining for the circular streetwear economy provides the framework for shoppers and brands of all sizes to easily engage in circular fashion.
“We believe reusing clothes is the most impactful thing we can all do to make fashion more sustainable and the streetwear sector is poorly serviced by the options available today.”
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