×
1 577
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
Published
Jul 26, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Report: Amazon Prime Day hinders brick-and-mortar foot traffic

Published
Jul 26, 2017

Amazon Prime Day on July 10, 2017 was the Seattle-based company’s biggest global shopping in history, surpassing Black Friday and Cyber Monday in 2016. Big box retailers didn’t fare as well on Prime Day, however.


DR

 
According to Sense360, a real-time data insights and consumer intelligence company, foot traffic at Walmart, JCPenney, Macy’s, Barnes & Noble, Home Depot, Lowes, Sears, Kohl’s, Target and Best Buy, all saw an average 24% decrease in traffic on Prime Day.
 
In addition, the retailers had a 32% decrease in traffic by consumers that have the Amazon App installed on their phone and only a 7% decrease by consumers who did not have the Amazon App installed.

Of the retailers that experienced traffic declines, Sears, JCPenney and Kohl’s suffered the worst on Prime Day with 36%, 34% and 31% respective traffic decreases, while Macy’s, Barnes & Noble, and Best Buy performed not as poorly with a decrease of 9%, 11% and 19%, respectively.
 
“Our data shows that Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," said Eli Portnoy, CEO and Founder of Sense360.

Copyright © 2021 FashionNetwork.com All rights reserved.