Rental platform Hurr Collective signs 8,000 people in first six months
today Oct 3, 2019
New peer-to-peer wardrobe rental platform Hurr Collective said over 8,000 people have requested to join the concept since its launch in March 2019.
The exclusive, invite-only platform allows fashion lovers to rent their clothing and accessories to other users in a secure environment and in seconds.
Billed as ‘the Airbnb of Fashion’, the platform has attracted the likes of actress Laura Whitmore, TV personality Louise Thompson and slow fashion activist Venetia Falconer.
It said lenders are making over £500 per month by renting their wardrobes.
Victoria Prew, co-founder and CEO commented: “Hurr was founded in response to the shift from ownership to access, particularly among consumers of the millennial generation.
“Yet for our members Hurr represents much more than a way to rent and lend your wardrobe. We’re striving to bring sustainability to fashion , which is one of the world’s most polluting industries. Our members are part of a collective of forward-thinking women that believe renting makes both economic and environmental sense.”
Hurr Collective said it helps build trust with a secure messaging system allowing lenders and renters to get to know each other and ask questions ahead of time. Meanwhile, mandatory peer reviews help members build their trust score.
The company has partnered with bicycle courier service Pedals for same-day and next-day delivery across central London.
Rental fashion is enjoying a boom this year as environmentally conscious and cash savvy shoppers move away from high street fashion.
According to Hurr Collective, the sharing economy is growing rapidly and is expected to be worth $335 billion by 2025.
In June, the platform won the London Luxury Think Tank Sustainable Start-up Award, chosen by a jury including Caroline Rush, chief executive of the British Fashion Council, beating 17 other applicants.
Caroline Rush, chief executive of the British Fashion Council and co-president of the award’s jury, said: “‘We were particularly pleased to see [HURR] creating an opportunity for storytelling as a new start-up and a way to encourage consumers to move away from fast fashion.”
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