Reiss to open at centre:mk this summer

By

Nigel TAYLOR

Published
May 10, 2023

UK premium fashion retailer Reiss has chosen Milton Keynes’ centre:mk for its latest location and key site in the Buckinghamshire region.

The 1,884 sq new store will open on Silbury Arcade this summer, showcasing the brand’s womenswear, menswear, accessories, and childrenswear. 

It will feature the brand’s SS23 collection “inspired by the idea of a summer mirage” taking in a more seasonal “digital daydream, a radiant and aspirational vision set in vast epic surroundings that feel dreamlike”.

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The mall’s owners noted that Reiss’ customer base “aligns well with centre:mk, as two-thirds of the… footfall is from the most affluent Mosaic demographic groups (describing the wealthiest households, living in the most exclusive neighbourhoods)”.

Kevin Duffy, centre:mk’s Centre Director, added: “Reiss is the latest of a series of leading brands to join… Silbury Arcade, and its curated line-up of premium retailers. Converting 95% of footfall in to spend, we are so proud of the continued upward momentum of centre:mk’s success, and look forward to welcoming Reiss later this year. 

The new Reiss store will join other premium brands such as Jigsaw, Hobbs, Ted Baker, H beauty, as well as the recently launched H&M flagship store and Mango’s soon to open location.