Reiss reopens on London’s King’s Road

By

Barbara Santamaria

Published
May 15, 2019

Upmarket fashion label Reiss has relocated its King’s Road store and introduced a refreshed new concept.

Now located at 35 King’s Road, opposite the original destination, the 3,000 sq ft store showcasing the brand’s men’s, women’s and accessories collections in a space designed in collaboration with D-Raw Studios.

An angular entrance way draws the eye into the space, giving shoppers a preview of what’s inside through large windows. The womenswear and accessories lines are housed on the ground floor, while menswear and men’s accessories live upstairs on the first floor.

Sculptural till points made from hand-selected marble and illuminated concrete pillars appear throughout the store to reinforce the brand’s commitment to premium craftsmanship and manufacturing.

Featuring a tonal palette of white and grey, the store has the feel of an art gallery, with a single line of rails offering a curated presentation of product. Digital screens placed strategically introduce the mood of each season, and the floor is made of poured eco-concrete, created from recycled glass fragments and ground sand that absorbs carbon dioxide as it hardens.

Reiss said the prestigious King’s Road area holds a significant place within its history, forming part of its store estate since the 1970s. The retailer has now more than 80 stores across the UK and Ireland.