×
1 857
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Published
Oct 19, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Reiss new kidswear offer debuts with core brand pieces

Published
Oct 19, 2021

Premium fashion retailer Reiss has this week unveiled the first-ever kidswear offer that it flagged with its results last month. It launches Wednesdsay on its webstore and will be available via Next, John lewis, Selfridges and Nordstrom too.


Reiss



Priced from £12 up to £358, sizes go from age four to age nine with ages up to 12 to be added next season.

The company has created an upscale line that reflects the wider brand’s overall profile. It said it was created by "the same in-house team under the same aesthetic philosophy and with the same approach to design, quality, and detail seen in the grown-up ranges”.

That means house signature pieces such as a tailored overcoat, suede jacket and “refined knitwear”. Leisurewear (which has been a recent hit category for the brand given the lifestyle changes of consumers during the pandemic) also comes in children's versions in the same neutral tones featured in the adults’ offer.

There are also stretch jeans, puffer jackets and T-shirts – all of them items for which the brand is known.

Una Joyce, womenswear director, said that the company “listened to our customers and the children around us to help create this collection”. 


Reiss



The launch comes as more and more upscale retailers see kidswear as a key growth category. 

A report last month from Farfetch suggested that its customers increased their spend on children's clothing by 66% during the pandemic period.

But it's not something that all companies are investing in. Superdry very publicly axed its plans to launch into the kids’ category when co-founder Julian Dunkerton returned to the helm after ousting previous management.

Copyright © 2021 FashionNetwork.com All rights reserved.