Reebook creates capsule collection with Wood Wood

By

Cajsa Lykke Carlson

Published
Nov 4, 2015

Sportswear giant Reebok is launching a teentastic capsule collection with Danish streetwear label Wood Wood.

The collection is inspired by British youth subculture and combines Reebok branding with Wood Wood's graphics. The 1990's infatuation with logos has influenced the line, which also juxtaposes iconic sportswear silhouettes with Wood Wood's "sophisticated aesthetics."

For Wood Wood founders Karl-Oskar Olsen and Brian SS Jensen, the collection is a return to their roots - the duo grew up with graffiti and street culture in the 90's, where style was key, the company says.

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The lookbook for "The Reebok Classic by Wood Wood" was shot in Denmark by photographer Fenar Ahmad, and the collection will be in Wood Wood stores on November 14. On November 28 it will launch in selected retailers worldwide, including Reebok Classic stores.