×
6 113
Fashion Jobs
BURBERRY
Product Manager Upstream SC
Permanent · LONDON
NEXT
Stock Coordinator - Liverpool Speke
Permanent · SPEKE
NEXT
Operations Manager - London Westfield
Permanent · LONDON
NEXT
Stock Coordinator - Worcester Retail Park
Permanent · WORCESTER
ESTÉE LAUDER
Clinique - Consultant - Boots - 30hrs
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots - 19.5 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots - 15hrs
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - m & s - 18,5hrs
Permanent · Stratford-upon-Avon
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 15 Hours
Permanent · West Sussex
NEW BALANCE
Account Manager, Lifestyle
Permanent · Warrington
HOMESENSE
Loss Prevention/Security Officer
Permanent · Cambridge
TJX EUROPE
Warehouse Loss Prevention Advisor
Permanent · Wakefield
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Bluewater
Permanent · Dartford
WAITROSE
Customer Delivery Driver
Permanent · EXETER
JOHN LEWIS
Equipment Partner
Permanent · BLAKELANDS
HARVEY NICHOLS
Brand Consultant - Moncler
Permanent · EDINBURGH
ASOS
Global Planning Administrator
Permanent · LONDON
PAUL SMITH
Wholesale Sales Executive - Womenswear - Maternity Cover
Permanent · LONDON
MULBERRY
Warehouse Operations Manager
Permanent · SHEPTON MALLET
PRIMARK
Stockroom Retail Assistant
Permanent · LONDON
SELFRIDGES
Client Consultant - Childrenswear (Trafford)
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Weston Super Mare
Permanent · WESTON-SUPER-MARE
Ads
Published
Apr 6, 2022
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Reebok kicks off multi-season partnership with Smiley

Published
Apr 6, 2022

Sports brand Reebok is linking up with UK-based Smiley in a multi-season partnership “encouraging creativity and positivity”.


Reebok x Smiley



It starts with a special launch to mark Smiley’s 50th anniversary year, during which the Smiley icon is being used across a wide array of commemorative product for a big selection of brands globally. And the first drop is the Reebok Smiley Classic Leather Pump 50th.

The Classic is one of Reebok’s best-known silhouettes and features its Pump technology. The two companies have worked with graffiti artist Mr André, who created a graffiti piece that was printed on top of premium leather.

The graffiti leather panel is also “covered with a special white peel-off paint to disguise the shoe, giving it the appearance of a typical Classic Leather with Smiley accents – including a branded Pump component, spray-painted logo on the tongue and tonal Smiley logo on the back of the shoe”. 

And the point of that? Over time the white paint will “crack and peel off to reveal Mr André’s bold, colourful print with multiple 50th anniversary spray-painted Smiley logos to emphasise the happiness that is always within, waiting to come through”.

It launches with unisex sizing starting on April 15 with other collaborations being revealed in the next few months.

The Smiley Company is one of the world's top global licensing enterprises and its icon can be found not just on clothing and accessories but on homewares, and even food and beverages.

In its half-century year, the company is also working with Lee, Raf Simons, Sandro, Karl Lagerfeld, Reebok, Dsquared2, Galeries Lafayette, Nordstrom, Urban Outfitters, Hanwa Galleria, Palacia del Herro and Cidade de Jardim, among others.

Copyright © 2023 FashionNetwork.com All rights reserved.