×
1 870
Fashion Jobs
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Trafford - 15 Hours - Part Time, Permanent
Permanent · Manchester
FOOT LOCKER
Community Marketing Manager
Permanent · London
VF INTERNATIONAL
UK Retail - IT Senior Service Delivery Analyst
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
EUDON CHOI
Production Manager
Permanent · LONDON
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
Published
May 25, 2009
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Record label Def Adidas Originals0 celebrates 25 years with Adidas Originals

Published
May 25, 2009

“My Adidas”, so went the lyrics by Run DMC in 1986. “Homeboy, got 50 pair. Got blue and black cos I like to chill, and yellow and green when it’s time to get ill”, proclaimed the emblematic rap group. More than a panegyric, it was a merchandising feat which allowed Adidas to become one of the pioneers of product placement, but also to become a symbol of hip-hop culture. There is nothing surprising therefore that for its 25th birthday, the New York hip-hop label Def Jam Recordings is teaming up with Adidas and co-signing a line of trainers.


Method Man and Redman, two rappers signed to Def Jam Recordings, which will be collaborating with Adidas Originals

A collection for the coming Autumn and Winter season is planned, which will consist of shoes and clothing such as: t-shirts, tracksuits printed with the label’s logo and a graphic of DJ and turntable. Artists who are signed to Def Jam, like Method Man or Ghostface Killah, have also put their names on original models.

Furthermore, Russell Simmons, who co-founded Def Jam Recordings in 1984, is none other than the brother of Rev Run, founding member of Run DMC. With this partnership which unites Adidas and the hip-hop label events have come full-circle.

By Jonathan Fulwell (Source: Sarah Ahssen)

Copyright © 2021 FashionNetwork.com All rights reserved.