Realbuzz opens at Liverpool One

Liverpool One has added independent performance leisure and fitness retailer Realbuzz to its fashion line-up.

The brand has opened a 1,400 sq ft store on the shopping centre’s St John Street, kicking off an ambitious expansion programme that will see around 30 stores open in the next two years in the UK, the US and Australia. Realbuzz has currently five physical stores in Chester, Wigan, Solihull, Altrincham and Warrington.

The new Liverpool branch stocks the brand’s range of performance leisure and fitness products, including trainers, apparel, accessories and nutritional supplements from brands such as Adidas, Nike, Asics, New Balance and Mizuno.

The store will be also a hub for the local running community, offering store-based running clubs, lockers for customers and expert advice.

Realbuzz CMO Paul Eaton said: “We have built a loyal online community and are thrilled to now bring the buzz to our fitness focused customers in the Liverpool region. Located right in the heart of the city, Liverpool ONE has an impressive footfall, appealing to visitors from throughout the North West, as well as the significant number of tourists who enjoy the city, making it the clear choice for the next step in our countrywide expansion.”

Realbuzz will trade alongside Zara, Apple, Office and Victoria’s Secret.

Alison Clegg, Director, Asset Management at Grosvenor Europe, said: “There is an increasing trend of online brands taking physical space, and Grosvenor is keen to support this evolution as it creates a diverse and modern line-up of retailers. We share the brand’s ethos of promoting a healthy, inspiring and collective community and look forward to seeing this grow at Liverpool One.”

Realbuzz was founded in 2000 as an online publishing company focusing on fitness, health, diet and general wellbeing.

Realbuzz opens at Liverpool One

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