Re-Uniqlo is new recycling project from Fast Retailing
Fast Retailing’s Uniqlo is diving deeper into recycling and expanding its sustainability reach internationally. It has unveiled the first products to be launched from its Re-Uniqlo initiative that collects the brand’s clothing no longer needed by customers “and gives them new life and new value”.
It said it’s “a new step toward benefiting the environment and communities by keeping valuable resources out of landfills”.
It will launch Recycled Down Jackets in Japan on November 2 as the first offering from the initiative. These items use “rejuvenated down” taken from 620,000 jackets gathered around the country since September last year. In Japan, they’ll sell at ¥7,990 (€64/£59/$76).
The company will also launch a new down product-collection campaign in stores across 21 markets, including Japan, from the end of this month.
As part of the new drive, in Japan, customers handing in used Uniqlo Down merchandise to store cashiers will receive digital coupons of ¥500, which can be used for purchases totalling ¥5,000 or more (plus consumption tax). The coupons are applied to a smartphone app where customers are registered as members and can be spent at all of the brand’s stores in Japan and on uniqlo.com. It will issue the digital coupons from September 25 through December 3. The coupons will be valid until February 28 and it will continue to collect down items even after the coupon offer ends.
Christophe Lemaire, Artistic Director of the Uniqlo Paris R&D Center, said: “My personal commitments are aligned with the goals of Re.Uniqlo. The Uniqlo U Recycled Down Jacket represents [the brand] and my own continued dedication to sustainability.”
The retailer said the Re.Uniqlo launch is a major move in its focus on using more sustainable materials and less resources in production processes.
It further develops the All-Product Recycling initiative that the brand started in 2006 to collect lightly used clothing from customers and donate them to refugees and others in need and promotes product-to-product recycling.
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