×
514
Fashion Jobs
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
Advertisements

Rap and rock combine at Andy Hilfiger’s Artistix

Published
today Feb 12, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In the midst of a huge thunderstorm, scores begged and pleaded to obtain entrance into the main Porsche showroom of New York on Saturday night. Their mission, to witness the latest collection of Artistix, the cult brand directed by Andy Hilfiger, brother of global brand builder brother Tommy. Then again, brand building is a rich Hilfiger family tradition.


Photo: Artistix/ Instagram


 
With Tommy sitting front row with his glamorous wife Dee, the action kicked off with two local rappers in a live performance to huge cheers of the crowd of 800. The collection featured dudes and gals in techno camouflage parkas and puffers; khaki green jumpsuits and great abstract expressionist sweatshirt mini dresses. All the clothes based on designs by upscale graffiti artist Greg Polisseni.
 
Remarkably, Artistix is Andy’s funky sideshow, since his main project remains Andrew Charles, a menswear collection inspired by rock legend Steven Tyler and a bohemian retro women’s collection. That said, Andy’s main love often seems more to be playing in his rock band X Brothers.

Talk about a family of serial brand founders.
 
One of Tommy’s daughters, 24-year-old Elizabeth, has her own label, Foo and Foo, which she designs in LA, and launched last spring. This weekend she was back in New York, to open a pop up store on Orchard Street. For just 72 hours, so maybe we should call it Snap, Crackle and Pop Up.
 
“That way, people know there is a definite deadline and make a real effort to get something great right away, rather than say, ‘oh, I must swing by,’ but then never really do,” explained Elizabeth. Foo and Foo is also more than just fashion, since the brand’s website includes works by young artist friends of Ali. And, a striking new campaign video of It Girl model Adwoa Aboah, shot by Georgia May Jagger, and featuring Foo and Foo’s signature, and very natty, affordable hoodies.


Photo: Foo and Foo


 
The brand building extends to the extended family, seeing as Dee is now creative director of Judith Leiber. While Elizabeth’s boyfriend Kurt Narmore created the happening surf label, Noon Goons, which actually already retails in Dover Street, thank you.
 
Noon Goons, by the way, means the surfer tourist who hits the waves at midday, after the real surfers have gone after the best morning surf finishes. Unlike the full Hilfiger clan, whom one could never doubt when it comes to a fashionable work ethic.

Copyright © 2020 FashionNetwork.com All rights reserved.