After England in 2010, and before Germany next month, Ralph Lauren has launched its online store in France. It includes all lines of the American label, from ready-to-wear to accessories, for men, women, children and home.

ralphlauren.com homepage

Some exclusives are also planned for the launch, such as the operation "Create your own" through which shoppers will be able to customize their own polo. In addition to the Ralph Lauren label and its various lines (Purple Label, Black Label, ...) the new line, Denim & Supply, will also be available soon: its launch is expected this winter.

In 2011, the company had closed its fiscal year with sales up 14% at 4 billion euros for a net profit of 403 million euros (+18%). From a retail perspective (+19% of store sales, reaching 1.95 billion euros), it has reported a 23% increase in online orders, without mentioning total the volume of business. In the first quarter of 2012, ending July 2, Ralph Lauren announced increased revenues of 32% at 1.05 billion euros. Retail demonstrated a jump of 37% to 572 million euros, and ralphlauren.com continued its double-digit growth, at an increase of 28%.

The new e-boutique will deliver its goods to France, Belgium, Luxembourg and the Netherlands, while the German site will deliver to Germany and Austria. Launched in 2000 in the United States, the Ralph Lauren online store was developed in 2008 as a smartphone platform with its own iPhone application.