Rakuten Marketing creates the position of International Director
Rakuten’s business Rakuten Marketing has created the role of international managing director and has entrusted it to Anthony Capano who has headed the business’ Europe, Middle East, and Africa operations since 2018.
As part of his new responsibilities, the Australian director will now also be in charge of the business’ operations in Latin America and the Asia-Pacific region, which he had previously headed from 2016 to 2018. Moving forward, only Japan and the US will retain independent directors.
“As Rakuten Marketing’s growing customer base in the EMEA region develops operations in the Asia-Pacific zone, this appointment allows us to unify our international operations under one leader,” said Rakuten Marketing’s CEO Nick Stamos.
“Capano’s understanding of the e-commerce industry in the EMEA and APAC regions, coupled with the growth he has driven for both Rakuten Marketing and our clients over his six years with the company were recognised as perfectly suited to naturally progress Rakuten Marketing’s international business.”
The marketing division of the Japanese group is also active in the field of affiliation where relevant websites are identified to display certain advertising campaigns as well as the field of programmatic advertising where advertising campaigns are managed so that they are targeted and not repeated.
“In the past we would solicit the customer again and again until they bought. Today, we have the capacity to generate both performance and volume,” the business’ vice president of operations in the Continental Europe region, Edouard Lauwick, recently told FashionNetwork.com.
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