×
856
Fashion Jobs
HUGO BOSS
E-Commerce Operations & Logistics Manager
Permanent · London
VF INTERNATIONAL
Senior Credit Controller - Multibrand
Permanent · CALVERTON
EASTPAK
Credit Team Leader - Eastpak
Permanent · CALVERTON
HUGO BOSS
Buyer Emea
Permanent · London
ESTÉE LAUDER
Aveda - Omni National Account & Operations Executive
Permanent · London
ESTÉE LAUDER
Demand Planner - Supply Chain
Permanent · London
ESTÉE LAUDER
Director, International Business Development (Maternity Cover)
Permanent · London
PAUL SMITH
International Sales Executive
Permanent · LONDON
EASTPAK
Sales Manager
Permanent · LONDON
NEW BALANCE
Category Merchandising Manager Emea, Running Footwear
Permanent · Warrington
CONFIDENTIEL
Warehouse Area Manager
Permanent ·
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Liverpool - 26 Hours - Part Time, Permanent
Permanent · Liverpool
ESTÉE LAUDER
Clinique - Consultant - Boots-Aintree, Liverpool - 11 Hours - Part Time, Permanent
Permanent · Liverpool
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 12 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part-Time - Permanent
Permanent · Bishop's Stortford
ESTÉE LAUDER
Clinique - Consultant - Boots, st Davids Cardiff - 37.5 Hours - Full Time, Permanent
Permanent · Cardiff
ESTÉE LAUDER
Clinique - Consultant - Boots, Oracle Reading - 28 Hours - Part Time, Permanent
Permanent · Reading
ESTÉE LAUDER
Clinique - Consultant - Flannels, Sheffield Meadowhall - 22.5 Hours - Part Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
Clinique - Consultant - Boots, st Davids Cardiff - 30 Hours - Full Time, Permanent
Permanent · Cardiff
ESTÉE LAUDER
Art Director
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Bracknell - 11.5 Hours - Part Time, Permanent
Permanent · Bracknell
Published
Jun 22, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rag & Bone opens in Harrods, uses SME tech to boost e-sales

Published
Jun 22, 2021

US label Rag & Bone has expanded its presence in the key London market as well as boosting its marketing reach using text message tech to get to customers and increase online sales.


Rag & Bone



The denim and RTW brand has opened a concession in Harrods on the newly revamped denim floor. It offers a mix of the label’s denim and women’d RTW with the brand’s menswear also available in Harrods on the second floor. The new concession features fixtures specially made by the brand in the US.

It comes as Rag & Bone has been boosting its omnichannel capabilities and has been able to increase online revenues while keeping customer acquisition costs down by partnering with behavioural marketing technology provider Wunderkind (formerly BounceX).

It improved its revenue-driving performance across email and text message via personalisation technology that helped it better understand and directly re-market to users. Using the tech firm’s Smart Sender feature, it could send personalised, triggered emails, based on the intent and behaviours shoppers displayed throughout their browsing journey. 

Essentially, on-site behaviour triggered individual customers texts based on when those customers were most likely to buy. It meant the company was able to open up text as a standalone sales channel and those text messages now make up 9.8% of the label’s total digital revenue. Including email, it now sees over 20% of its total digital revenue driven from Wunderkind. 

Copyright © 2021 FashionNetwork.com All rights reserved.