×
2 441
Fashion Jobs
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
DR. MARTENS
Finance Analyst
Permanent · LONDON
MULBERRY
Lifetime Service Centre, Raw Materials Stock Coordinator
Permanent · CHILCOMPTON
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip Officer
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen Decision Intelligence Manager
Permanent · LONDON
ON RUNNING
Technical Representative
Permanent · LONDON
DEBENHAMS
Business Development Manager
Permanent · LONDON
REISS
Digital Content Editor
Permanent · LONDON
HEAD OFFICE
Buyer l7 – Vegetarian & Vegan
Permanent · BRACKNELL
HEAD OFFICE
Programme Manager Customer & Marketing
Permanent · LONDON
HEAD OFFICE
Process Manager – Treasury Operations
Permanent · BRACKNELL
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
MULBERRY
Email & CRM Marketing Executive
Permanent · LONDON
MULBERRY
Warehouse Operative
Permanent · SHEPTON MALLET
BOOHOO GROUP
Commercial Finance Analyst
Permanent · MANCHESTER
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
Ads
Published
Nov 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Quiksilver to launch new outdoor line in Europe

Published
Nov 25, 2019

Quiksilver is releasing a new line for Fall/Winter 2020. The brand will launch an outdoor range made from sustainable materials and conceived especially for the European market by the label's teams in Saint-Jean-de-Luz, in the French Basque Country.


French snowboarder Mathieu Crepel and Spanish surfer Kepa Acero have been chosen as the faces of the new line. - Quiksilver


The launch collection is made up of around 30 pieces, mainly tops and jackets, but also shirts, jumpers, t-shirts and sheepskin-effect fleeces. According to the Boardriders-owned brand, the collection uses a range of different Repreve® recycled materials, as well as organic cotton and an eco-friendly waterproofing treatment. The services of Gore-Tex and Primaloft were also called in for the waterproof and breathable pieces in the collection. 

"Increasingly people are looking to (re)connect with nature and the great outdoors," explains François Latterade, head of Quiksilver in the EMEA region. "This lifestyle is an important part of the surf and snowboard DNA of Quiksilver, whose mission is to offer consumers a wide range of durable, technical products designed for a modern active lifestyle."


All of the products in the new line are made using eco-friendly materials - Quiksilver


In terms of style, the offering takes aim at city dwellers who are drawn to outdoor experiences. Quiksilver's European team wanted to win over "micro-adventure" enthusiasts, who set out in a van for a three-day road trip and head for the mountains, or to the beach to go surfing. Looking at the collection's silhouettes and price range, the proposition seems to be seeking to insert itself somewhere between Carhartt and Patagonia. The offering also shifts Quiksilver into territory currently occupied by fellow Boardriders brand, Element.

Overall, it's quite an aggressive commercial proposition, with jackets priced at between 150 and 300 euros, and shirts and jumpers at around 79 euros. The line is rounded out by accessories and backpacks.

The line will be available in Quiksilver's company-owned stores, as well as at selected sports retailers, but will also be distributed through certain concept stores in an effort to bring the outdoor scene into more urban spaces.  

For the launch of the new collection, which is using the brand's existing logos for the time being, Quiksilver has chosen two big-name ambassadors: French snowboarder Mathieu Crepel and Spanish freesurfer Kepa Acero. 

Quiksilver is one of the flagship brands at Boardriders, which recently opened a new store at the Cap 3000 mall in Saint-Laurent-du-Var, on the French Riviera. The group, which also owns the Billabong, Rvca, Element and Roxy brands, currently expects to report annual revenues of around $1.9 billion this year. 

Copyright © 2022 FashionNetwork.com All rights reserved.