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Published
Sep 23, 2022
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PVH appoints new chief strategy officer

Published
Sep 23, 2022

U.S. fashion giant PVH Corp announced on Thursday the appointment of Sara Bland as executive vice president and chief strategy officer. 

PVH appoints new chief strategy officer. - Tommy Hilfiger


In this role, effective October 31, Bland will join the New York-based company’s executive leadership team and report to CEO Stefan Larsson.

“Sara brings a rare combination of global strategy and operational excellence expertise. She is highly analytical as well as consumer and brand centric, and has a strong, successful track record of partnering with company leaders to operationalize strategies to drive measurable results,” said Larson.  

“Having recently launched our multi-year 'PVH+ Plan', Sara will play a critical role, working with me and the ELT (executive leadership team), in driving our strategy forward to unlock the full potential of Calvin Klein and Tommy Hilfiger and deliver long-term sustainable growth.”

Bland was most recently at Kontoor Brands, Inc. where she was EVP, global strategy, responsible for growth and corporate strategy, consumer insights, innovation platforms and key transformational projects. 

Prior to this, she spent over ten years in senior strategy roles with organizations, including GlaxoSmithKline and PepsiCo. Meanwhile, she began her career with Procter & Gamble in Canada in sales and marketing roles, before joining Booz Allen Hamilton as a consultant. 

“I’m thrilled to be joining PVH at this incredibly exciting time as the company moves ahead with speed to activate its 'PVH+ Plan'. PVH has a truly unique opportunity to grow two of the most iconic brands in the world across global markets and I look forward to working with the talented team there to help drive the connection between brand, strategy, transformation and growth,” added Bland. 

Back in July, PVH also appointed H&M Group-veteran David Savman as executive vice president and chief supply chain officer. 

Last month, PVH announced lacklustre financial results for the second quarter, reporting an 8% decline in total sales. The company said second-quarter revenue decreased to $2.132 billion compared to $2.22 billion in the prior year period.

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