Pure Origin boosts luxury sourcing profile with the launch of Origin Lux next year

By

Sandra Halliday

Published
Nov 4, 2019

Pure Origin, the evolving international garment, fabric and supply chain sourcing event taking place alongside Pure London next February, will be upping its luxury credentials for AW20.

It’s launching Origin Lux at the next edition as the organiser continues to turn the overall Pure event into a one-stop-shop, offering the full supply chain under one roof. 

On Monday, event manager Matteo Perrone said the new addition will offer a dedicated space for high-end manufacturers, private label producers, and raw materials suppliers from around the world “targeting the luxury fashion and sustainable market and showcasing the highest quality materials and design”.

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For visitors, there will br a “curated, diverse and exclusive collection of global exhibitors,” including Mistral, LTN di Leonardo Danese, and Fabric House from Italy. There will also be Deekay and Paul James from the UK; Orfama from Portugal; Raquel Esteban Jabon from Spain; Elfarrow and Bajrayogini Pashmina from Nepal; Milos Bespoke from Serbia; Eustilita from Lithuania; and Australian activewear specialist Hingto.

Perrone added: “As Pure Origin has evolved and grown exponentially over the last few seasons we’ve seen increasing interest in sourcing for the luxury market. All exhibitors will have met Pure Origin’s stringent criteria for inclusion in the Lux space including low MOQ orders, clear specialism in a sector, SEDEX approved or at least two certifications from WRAP, OEKO TEX, ISO, or GOTS.”

He said the new development aims to attract visitors from mid to high-end brands and retailers.