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Published
Feb 7, 2020
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Pure London partners with brands from Italy's Campania region

Published
Feb 7, 2020

A collective of 11 Italian brands from the Campania region will be showcasing their footwear, accessories and menswear collections at Pure London this February.


Eddy Daniele


The initiative will aim to strengthen the exposure of Campania brands in the clothing, accessories and footwear sector, and facilitate new business opportunities as well as partnerships with key retailers in the UK and Europe. 

The group of carefully selected Italian labels includes brands like Fattifatty, Aury Atelier, Vitrizia, Alessandro Gilles, Maffei, Mimmu, Eddy Daniele and AD Milano. Andrea Cardone, Evaluna, and Giangi Napoli complete the line-up.

The collective will join a host of UK and international brands attending the fashion trade show, which takes place over three days on 9-11 February.

Visitors can expect to see AW20 collections from established brands including Lacoste, Religion, AX Paris, Blank, Thought, and DK Company brands, as well as up and coming labels like Alba Conde, Greenbomb, Smith & Canova, 8 Paris Rocks, Maloka, Flare Street, Comfy Copenhagen, Matthew O’Brien, Castlebird Rose, Carloe London and The Others.

Pure Conscious, the show’s sustainability-led platform, will be situated on the ground floor of the National Hall, bringing together the likes of Afterlife Project, ANSTATT ECO FUR, Agrajain, Cofur Denmark, Frugi, DillySocks, Franci, Juniper & Bliss and Komodo.

In total, over 1,300 collections will be on show at the event.

Pure opens this Sunday at Olympia London.

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