Pure London launches 'sustainability toolkit' for next month's event

By

Nigel TAYLOR

Published
Jan 25, 2023

Pure London will be launching The Independent Fashion Retailer Sustainability Toolkit on its Sustainability stand during its 12-14 February trade show at Olympia London.

With nearly 14,000 independent fashion retailers in the UK, the free Toolkit has been created as “an invaluable resource”, providing a step-by-step guide covering key sustainability areas from reducing carbon footprint and energy consumption to sustainable packaging, “to help them embrace sustainability in their business”.

It includes five “comprehensive but easy to digest chapters cover mapping your impact and creating a strategy, operating store(s) in a more eco-conscious way, sourcing mindfully, embracing circularity, and how to communicate to customers”. 

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The toolkit, produced and written by the show’s Sustainability Advisor Olivia Pinnock, also presents two independent retailer case studies with Trad Collective in Leeds and winner of the High Street Shop of the Year Sancho’s in Exeter, sharing how they embrace sustainability in their business and its benefits.

There are also Fashion Lectures videos with Pinnock on Climate Crisis, Circularity, and Sustainability.

Gloria Sandrucci, Event Director of Pure London, says: “We fully understand the importance of reducing the environmental impact within the fashion industry and are determined to use our global platform to inform on this critical topic and provide unrivalled advice.

“This Sustainability Toolkit is a must for any fashion business, and even better, it is entirely free saving businesses costly consultancy fees.”

Pure London visitors can also join Pinnock for a panel discussion on Monday (13 February) at 3.30pm. Called ‘Heads Together: Succeeding In Sustainable Retail’, it will discuss the future of sustainable fashion with three sustainable fashion advocates: Annick Ireland, founder of Immaculate Vegan; Josefin Wanner, Fashion Designer and co-founder of Tråd Collective, and Kalkidan Legesse, CEO of Owni.