Pure London launches podcast series to focus on fashion's major issues

By

Nigel TAYLOR

Published
Oct 26, 2022

Fashion trade show Pure London has launched a series of “pioneering” podcasts and articles highlighting the biggest issues currently facing the fashion industry.

Available on the Pure London website, it “brings together some of the industry’s leading brands and creative minds”.

Content editor Lina Vaz speaks to “industry titans” from brands and companies including Stella McCartney, Models1, Immaculate Vegan and more, “to tackle issues including sustainability, inclusivity, and the future of retail and the metaverse”. 

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On communicating sustainability credentials, Philip Mak, Global Head of Content and Editorial at Stella McCartney, tells Vaz: “The number one way a business can become more sustainable, or even more mindful and conscious in their practises, is to look at the amount of waste going out. “When it comes down to material innovation and communication it really comes down to action, you can talk the talk but you really need to back it up by walking the walk”.

On the subject of body positivity and diversity, John Horner, Director of Models1 agency says: “The preconceived idea of a model has changed quite a lot… and there is nothing that says you can’t have a different range and collection of models representing your brand.”

And looking at the future of retail, Doug Stephens, a retail futurist and author and Nora Zukauskaite, global marketing director at beauty business Brand Agency London, speak on the metaverse and all things digital.