Pure London launches mobile app

Pure, the fashion trade show taking place in London every February and July, has launched Pure Match, a mobile app designed to facilitate networking.

The app is touted as an “intelligent matchmaking platform” that will enable visitors and exhibitors to connect before, during and after the upcoming show.

Once signed up, companies can use the app to find new leads, connect with clients and suppliers using the chat functionality, and plan meetings. During the event, users will also receive push notifications and location-based messaging to help them get the most out of the experience.

Gloria Sandrucci, event director, said: “Pure Match is the obvious next step in our strategy to revolutionise the visitor and exhibitor experience offering the best networking technology 365 days of the year. Pure Match takes the legwork out of networking by facilitating intelligent matchmaking and helping visitors prepare for the show – making your experience on-site more engaging and offering a higher return of investment on time.”

The mobile app is also available for use on desktop computers or laptops. Users are encouraged to activate their profiles and log on to the portal before the show to pre-select people to meet and talk to at the event.

Offering over 1,300 of the latest collections across the entire industry, Pure London and Pure Origin will host another edition on 9-11 February at Olympia, London.

Pure London launches mobile app

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