×
6 426
Fashion Jobs
TK MAXX
10933-Loss Prevention/Securityofficer
Permanent · Nottingham
TJX EUROPE
IT Engineering Manager
Permanent · Watford
TJX EUROPE
tk Maxx Leicester - Loss Prevention Officer (Security) - Full Time 37.5hrs
Permanent · Leicester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, New Street
Permanent · Birmingham
GILLY HICKS STORES
Gilly Hicks - Brand Representative, Arndale
Permanent · Manchester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Midsummer Place
Permanent · Milton Keynes
HOLLISTER CO. STORES
Hollister CO. - Full Time Stock Lead Associate, Trafford
Permanent · Manchester
TAPESTRY
Coordinator, Store Operations & Communications
Permanent · London
COACH
Analyst, Wholesale Operations
Permanent · London
COTY
Senior National Account Manager
Permanent · London
FRASERS GROUP
Warehouse Training Instructor
Permanent · SHIREBROOK
FRASERS GROUP
Facilities Coordinator
Permanent · LONDON
REISS
Partner Marketing Executive
Permanent · LONDON
REISS
Digital Marketing Executive
Permanent · LONDON
HUGO BOSS UK LTD.
Finance Assistant - Accounts Payable
Permanent · LONDON
WAITROSE
Warehouse Partner
Permanent · AYLESFORD
WAITROSE
Warehouse Partner – Nights
Permanent · LONDON
HEAD OFFICE
Senior Commercial Manager – Point of Sale Credit
Permanent · LONDON
FRASERS GROUP
Marketing Executive - Premium
Permanent · LONDON
FRASERS GROUP
Office Manager
Permanent · LONDON
NAPAPIJIRI
Account Coordinator - German Speaking - Napapijri
Permanent · NOTTINGHAM
NEW LOOK
CRM Executive
Permanent · LONDON
Ads
Published
Apr 8, 2022
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pure London goes all-in to make comeback show a global event

Published
Apr 8, 2022

As Pure London prepares for its comeback as a solo event this summer, the organisers said this week that the giant fashion exhibition is investing in an extensive international programme.


Pure London



This incorporates “a comprehensive Agent Network in over 30 countries created to make the show the UK’s most exciting international fashion event showcasing brands from as far afield as Peru and Australia”.

The show, which takes place at Olympia London from July 17-19, is benefiting from governments in many markets using events to drive exports post-pandemic. And the new international team is “securing subsidies from key countries including France and Poland to bolster its international brand offering”.  

Organiser Hyve Group’s  European Development Director, UK Division, is Robert Sapwell, who said: “The international agent network is a huge investment which we have built up during the last 18 months enabling Pure London to be the most international market-leading event in the UK. Our agents are experts in their markets, they have the knowledge and experience to understand the needs of the leading brands and designers in their countries, to discover and seek out the latest up and coming brands, as well as secure subsidies for brands wishing to show in the UK. This, alongside the invaluable government subsidies agreed so far with France and Poland, will make Pure London a truly international showcase.”

It's certainly an interesting selling point for the event, especially coming after two years of virtual shows or combined and scaled-down exhibitions.

Organisers across the sector need to pull out all the stops for their debut comeback events and ramping up the international brand presence will certainly help Pure in that respect.

Hyve said that in partnership with Business France and Team France Export, the Chèque Relance Export ‘Choose France’ programme covers 50% of eligible expenses up to €2,500 for French brands to exhibit at the show.

Nihat Berktas, European Development Manager, Pure London, said the company is also working alongside The French Women Ready to Wear Federation (FFPAPF) to communicate the initiative, “creating regular webinars providing Pure London trend forecasting as well as guidance, support and information on the benefits of targeting the UK market”. 

So far it has attendance commitments from brands including Art Love, Shan-Shan, Palme, Zen Ethic, and Rene Derhy.

Meanwhile, in Poland the Polish Development Fund Group’s (PFR) ‘Go To Brand’ Funding offers subsidies to fashion brands of between 50% to 85% of costs to participate. 

And the team is “working to secure more subsidies across its agent network which currently spans 33 countries” in Europe, The Americas and Australia/New Zealand.

Copyright © 2023 FashionNetwork.com All rights reserved.