Puma taps Olympic 100m champion Marcell Jacobs

By

Jennifer Braun

Published
Feb 6, 2023

Sports giant Puma has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, making him Puma’s latest ambassador. 

As part of the partnership, Jacobs will wear the company’s products starting at the Orlen Cup in Lodz on Saturday. In particular, he will wear Puma’s EvoSpeed Tokyo Nitro track and field spikes. 

Jacobs is the reigning European 100 meters Champion and the World and European 60 meters indoor Champion. Over the past years, he has won a series of titles in the sprint category including Olympic Gold in the 100 meters and the 4x100 meter relay events. 

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Known as ‘crazylongjumper’, Jacobs boosts 1.1 million followers on Instagram, where he shares his athletic success and his personal style, and reaches a large audience of fans around the world. 

“We are thrilled to welcome Marcell Jacobs, Usain Bolt’s successor as the Olympic 100 meters Champion, to the Puma Family,” said Pascal Rolling, head of sports marketing at Puma. 

“With Marcell Jacobs, Andre de Grasse, Shericka Jackson, Elaine Thompson-Herah and many others, Puma has an incredible line up of athletes ahead of some very important track and field events this year and next.”

In 2022, Puma signed Qatari athlete Mutaz Essa Barshim, one of the most successful high jumpers of all time. Jacobs equally joins other world-class athletes at Puma including 400m hurdles World Record Holder Karsten Warholm, and pole vault World Record Holder Armand ‘Mondo’ Duplantis.