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By
Reuters API
Published
Nov 17, 2020
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Puma signs partnership with British singer Dua Lipa

By
Reuters API
Published
Nov 17, 2020

German sportswear firm Puma announced on Tuesday that it has signed a collaboration with British singer Dua Lipa.


The singer's announcement of the partnership on Instagram


Puma's partnerships with other celebrities like Selena Gomez and Rihanna in recent years have helped it grow sales faster than its bigger rivals Adidas and Nike, particularly for its women's business.

 

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