Puma nabs new chief operating officer from Adidas

German sports apparel firm Puma said it has appointed Andy Koehler from crosstown rival Adidas as its new chief operating officer, completing a new line-up for top management.

Majority shareholder PPR has shaken up management at Puma in a bid to improve profits at the group, which trails a distant third behind Nike and Adidas in the market for sports wear and equipment.

Koehler, previously head of global sourcing at Adidas, will join on June 1 and will be part of the team under new CEO Bjorn Gulden.

Gulden joins on July 1 from Danish jewellery chain Pandora .