Puma celebrates 75th anniversary in 2023
A number of key labels have major anniversaries this year and sports giant Puma is among them. The German brand is celebrating 75 years and will focus on “its milestones in sports, culture and innovation with a series of events throughout the year which will elaborate on its mantra ‘Forever Faster’.”
The first event to mark the anniversary will be held at the start of the 2023 Formula 1 season in Bahrain early next month to celebrate Puma’s history in motorsport.
There were no details available of other events but it’s clear that the company will be bringing in both its sporting achievements as well as its cultural influence.
The company talked of “the spikes that helped Usain Bolt, the world’s fastest man, set his world records and which powered Merlene Ottey, Shericka Jackson, Heike Drechsler and many others to World Championship titles, [and] the tennis rackets with which a 17-year-old Boris Becker conquered Wimbledon, or the football boots in which legendary players such as Diego Maradona or Pelé scored their many goals”.
It also cited historic and hugely influential designs such as the first football boot with screw-in studs in 1952, the brush spike of 1968, the pioneering RS-Computer Shoe in 1986, the first laceless sports shoe DISC in 1991.
And its Suede shoe that became “the shoe of choice for break-dancers and hip-hop artists in the 1980s” is also likely to be in the spotlight.
Adam Petrick, Chief Brand Officer at the company, said: “Founder Rudolf Dassler spoke about giving his athletes the agility and performance of a big cat, today we call this attitude being ‘Forever Faster. We are extremely proud of our 75 years of history in which we have pushed sports and culture forward and we want to share this amazing story in 2023.”
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