Jul 23, 2019
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Pull&Bear signs up for larger Liverpool One store

Jul 23, 2019

Inditex’s Pull&Bear brand is upsizing its presence at Liverpool One to introduce its new 18,1 concept, it has emerged.

Photo: Pull&Bear

The urban fashion brand is moving to a 10,118 sq ft unit situated on upper South John Street in the shopping centre, where it will offer its entire collection of both menswear and womenswear alongside a dedicated section for shoes and accessories.

In addition to being over 3,000 sq ft larger than its current store at Liverpool One, the upsized shop will be the only Pull&Bear location in the UK and Ireland to be designed with the brand’s new 18,1 concept.

Instead of a window display, the concept store will feature an interactive catwalk to create an immersive experience for visitors.

Alison Clegg, director of asset management at Grosvenor Europe, said: “Liverpool One is known for its cachè of popular international brands and focus on fashion, and we are thrilled to secure Pull&Bear’s first 18,1 concept store in the UK. Inditex is the latest in a long list of leading brands to select Liverpool One for flagship stores.”

As part of the Inditex Group, Pull&Bear sits alongside Bershka and Stradivarius at the forefront of fashion for teenagers and 20-somethings. It has opened more than 970 stores across the world since its launch in 1991, and its new concept draws inspiration from the Californian city of Palm Springs.

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