Puig targets sales of 1 billion euros each for Paco Rabanne and Carolina Herrera

Spanish company Puig, a fragrance and fashion specialist, is hoping its iconic brands Paco Rabanne and Carolina Herrera make 1 billion euros in sales each in the short term, with the goal of achieving revenues of 3 billion euros.



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“The company is working increase our market share through acquisitions. We want to increase our organic growth and achieve sales of 3 billion euros, so we are working to help our brands  Carolina Herrera and Paco Rabanne drive sales of 1 billion euros each,” said José Manuel Albesa, brands, markets and operations president at Puig in a presentation at the FT Business of Luxury Summit. The company ruled out the possibility of a merger.

Albesa said Puig is a company that has focused on disrupting the fragrance segment by launching innovative products and perfume alternatives, so the group is betting on new strategies to boost its international growth via selling accessories in to fragrances and makeup.

“We are also giving our makeup brands a boost in Asia with the acquisition of new brands. We are growing a lot and want to develop a unique strategy for Puig, which is still a family-owned business but one that wants to grow quickly,” he said with regards to the investments the company has recently made in India and Colombia.

He also defended the importance of remaining a family business. “There is nothing wrong with being a family business, since we are between Paris and Barcelona.  We are a Mediterranean family company and this sets our identity, the bravery of Spanish economy with a global perspective,” he explained.

Albesa reiterated that the fashion and fragrance company continues its commitment to local and regional platforms with leading market share positions in the beauty sector, such as Granado in Brazil or Kama Ayurveda in India.

Puig, which also owns Jean Paul Gaultier y Nina Ricci’s brands, had a net profit of 242 million euros in 2018, up 6% on the previous year, and revenues of 1.93 billion euros. 86% of sales were generated outside Spain, with European markets and the United States accounting for 45% of revenues and emerging markets representing 41% of all sales, while Spain accounted for 14%.

Translated by Barbara Santamaria

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