Puig names new president at Dries Van Noten
Dries Van Noten said De Rosa was the “perfect” man for the job given his inherent ability to operate seamlessly across markets and experience both in Europe and Asia. The company also praised his focus on business and brand expansion, perhaps suggesting a new phase of growth following the brand’s acquisition by Spanish group Puig in 2018.
With a degree in fashion design and management from the Universitat Commerciale Luigi Bocconi, De Rosa started his career at Ports 1961, rising to managing director with responsibility for developing the company’s Chinese operations.
Founded in Anvers in 1986, Dries Van Noten has eight flagship stores and 560 other doors in 52 countries. Following Puig’s acquisition of the firm, the brand’s founder remains a minority shareholder and continues to hold the titles of creative director and chairman of the board.
Puig, which operates mainly in the fragrance market, reported revenues of 1.93 billion euros in 2018, while profits rose to 242 million euros. In addition to Dries Van Noten, the group’s portfolio includes four other fashion brands: Carolina Herrera, Paco Rabanne, Nina Ricci and Jean Paul Gaultier. It also owns the perfume license of Prada, Christian Louboutin and Comme des Garcons, among others.
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