Translated by
Barbara Santamaria
Jul 24, 2019
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Pronovias creative director departs as rapid growth drives leadership change

Translated by
Barbara Santamaria
Jul 24, 2019

Spanish bridal brand Pronovias is reorganising its leadership to support its ongoing international growth. The retailer is parting ways with creative director, Hervé Moreau, and will appoint a design team to lead to the brand.

Having a team of designers rather than a single creative director will help the brand cope with its explosive growth - Pronovias - Facebook

“A single creative director is not enough” to cope with the group’s meteoric growth," sources familiar with the firm have told FashionNetwork.com, leading to the departure of creative director, Hervé Moreau, after six years in the role.

Pronovias said it is thankful for Moreau’s contribution and is now putting together a new design team consisting of leading industry experts, which will be unveiled at the end of August and beginning of September. Until then, Moreau will remain in the creative director role and work on the brand's 2021 collection, due to be released next year.

Pronovias is undergoing an intense period of global expansion, boosted by its acquisition by BC Partners in a deal worth 550 million euros in 2017. Last year, BC Partners also acquired Italian fashion company Nicole Fashion Group, and further invested in its Pronovias portfolio earlier this year with the purchase of Dutch brand Ladybird.

In addition to growing its market share in Europe, Pronovias is driving growth in the U.S. and China via an ambitious store opening program. In June, the company opened the doors of a flagship store in New York, with around a dozen further openings planned in the U.S. by 2020. Additionally, Pronovias launched in China in February with the opening of its first store in Shanghai. 

The growing Barcelona-based bridal business has built a global empire since its launch in 1922. It currently has a presence in more than 4,000 stores in over 100 countries, and operates 46 standalone stores.

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