Procter & Gamble Co beat estimates for quarterly sales and profit on Wednesday, helped by price hikes on everything from Head & Shoulders shampoo to Tide detergent, even as a stronger dollar weighed on its revenue from overseas markets.

Shares of the company rose 2% in premarket trading, as it also maintained its full-year organic sales growth forecast.

Demand for household consumer goods has so far fallen at a slower pace than discretionary products like apparel and electronics, as consumers prioritize spending on essential items.
However, with inflation stubbornly stuck at a 40-year high, some retailers, worried that they may not be able to clear overstocked shelves, are starting to push back on price hikes from P&G and other companies.

P&G said average prices across its product lines rose 9% in the first quarter ended Sept. 30, while sales volumes fell 3%.

The consumer goods giant, which gets more than half of its revenue from international markets, said a strengthening greenback would eat into annual sales by 6 percentage points, compared with a previous forecast of 3 percentage point hit.

The company said it was expecting fiscal 2023 sales to fall 1% to 3%, compared with its previous forecast of flat to 2% growth. It also said its full-year earnings would come in at the low-end of its previous guidance of flat to 4% growth.

On an adjusted basis, the Tide detergent maker earned $1.57 per share on net sales of $20.61 billion. Analysts had estimated earnings of $1.54 per share on sales of $20.28 billion, according to IBES data from Refinitiv.